Commoditization of Strategy

Generative AI will eradicate the middling agency. If your entire value proposition is writing average SEO blogs, designing templated WordPress sites, or running basic Facebook Ad campaigns, the cost of replacing you has hit zero.

We are entering an era of extreme polarization. On one end, you have fully automated SaaS platforms executing basic tasks for $20/month. On the other end, you have high-ticket Growth Architects who build specialized, complex, and un-commoditized systems.

The Pivot to Custom Systems

To survive, service providers must stop selling "labor" and start selling "infrastructure". You no longer sell social media management; you sell an autonomous content pipeline that lives inside the client's AWS account. Ownership and deep systems integration are the ultimate moats.